In 3 crucial seconds, a user—a potential client visiting your website—can decide if they value your business or not. It is no understatement that for a business, especially a small one, a website is a powerful tool.
You want that customer don’t you? A branded website is designed specifically to convey the immediate importance and quality of services or products. It is clear and interactive, meaning your potential client won’t have to guess about the value of your business. And, it does not allow the user to leave empty-handed—or even worse, feeling that they just wasted their time.
A branded website functions as more than a showroom, more like an active hub for your business. First and foremost it must deliver a clear message and hold the interest of a client long enough to make a favorable difference. Your Website must articulate and showcase your product’s or service’s intrinsic value—or you risk losing the interest of your users quicker than you can say “next.” Keep in mind that a potential client is often just a click away from staying and learning more about your business. Show your client why they should choose your business.
Realize that a branded website is a functional work of art. While there are thousands of websites, brochures, and corporate identity templates out there you could use to place your content in, the truth is, 95% of them do not fit your brand. Most of the time, they function like they were made for something, or somebody else—and if you think about it, they were.
Make it yours. It takes time, effort, and planning to create a Branded website that really reflects you. How long have you worked on yourself and your goals, to get to the point where you are now? You want a media platform that will work for you personally, the way you think, live, and offer your services or products. Stop trying to fit yourself into another’s way of operating and begin to invest in yourself, create tools that work for you. Why invest in a quick solution that will end up turning business away by failing to feature the most important aspect of your business: you and your uniqueness.